Technical SEO Case Study — Melbourne SaaS Company | +240% Indexed Pages | LocalRankPro 💬

How We Fixed a SaaS Company's
Technical SEO and Tripled Their Rankings

VaultStack Software had stagnant organic traffic despite regularly publishing new content. A comprehensive technical audit revealed the real problem — Google was ignoring most of their site. After a full technical overhaul, rankings and traffic surged.

The Challenge

Where They
Started From

VaultStack Software had been investing in content marketing for 18 months with disappointing organic results. Despite publishing consistent blog content and having a well-designed website, organic traffic had plateaued and they couldn't understand why.

Our initial audit revealed the extent of the problem: only 34% of their URLs were being indexed by Google, the site loaded in 2.8 seconds on mobile, Core Web Vitals were failing across the board, and there were 180+ duplicate content issues diluting their ranking signals.

Google was effectively ignoring most of their site. All that content investment was producing minimal results because the technical foundation was fundamentally broken.

The Problem

Losing customers and revenue to competitors every single day — simply because they weren't showing up where customers were searching.

Our Approach

What We
Did

1

Comprehensive Technical Audit

Conducted a full technical crawl identifying 180+ duplicate content issues, 60+ crawl errors, incorrect canonical tags on key pages, and a robots.txt file accidentally blocking several important directories.

2

Page Speed & Core Web Vitals Overhaul

Optimised all images, implemented lazy loading, minified CSS and JavaScript, set up browser caching, moved to a CDN, and resolved server configuration issues — taking PageSpeed from 45 to 94.

3

Indexation & Canonicalisation Fixes

Corrected canonical tags across the entire site, fixed the robots.txt errors, submitted a corrected XML sitemap, and implemented proper pagination handling for the blog archive.

4

Schema Markup Implementation

Added Organisation, SoftwareApplication, FAQ, and BreadcrumbList schema markup — improving search appearance and click-through rates from organic results.

5

Ongoing Technical Monitoring

Set up automated crawling and alerting to catch new technical issues before they impact rankings, providing peace of mind as the site continues to grow.

The Results

What We
Achieved

+240%
Indexed Pages
94
PageSpeed Score
−68%
Bounce Rate
<1s
Load Time
"

The technical audit was an eye-opener. They found and fixed problems we didn't know existed. PageSpeed went from 45 to 94, our indexed pages tripled, and rankings improved dramatically within weeks. Every promise was delivered on.

Aaron Kim, CTO — VaultStack Software, Melbourne
The Service Used

This Result Was Delivered Through
Technical SEO

Want to achieve similar results for your business? Start with a free audit — we'll show you exactly what's possible.

FAQs

Got Questions?
We've Got Answers.

Still unsure? Message us directly on WhatsApp for a fast, honest answer — no sales pitch.

We use specialised crawling tools combined with Google Search Console data to identify the exact discrepancy between pages on the site and pages Google is actually indexing.
Very common — in our experience, over 70% of websites we audit have at least one significant technical issue that is actively suppressing their rankings.
The audit took one week. Implementation of all fixes was completed over 4 weeks. Ranking improvements were observed within 2–3 weeks of the major fixes going live.
New technical issues can emerge as sites grow and change. We recommend quarterly technical audits for active sites and have monitoring systems that alert to new problems.